Social Media: Dylan's Candy Bar

Developed strategy, voice guide, and channel play books for Facebook, Twitter, Pinterest, and Instagram. Combined increase in followers across platforms: 41%. Average Weekly Improvements include: - Twitter Retweets: 31 vs. 9 - Twitter Mentions: 73 vs. 33 - Twitter Referral Traffic: Up 289% - Instagram Likes: 2,800 vs. 500