Developed strategy, voice guide, and channel play books for Facebook, Twitter, Pinterest, and Instagram. Combined increase in followers across platforms: 41%. Average Weekly Improvements include: - Twitter Retweets: 31 vs. 9 - Twitter Mentions: 73 vs. 33 - Twitter Referral Traffic: Up 289% - Instagram Likes: 2,800 vs. 500

Managed Twitter takeover for public NBCUniversal event, resulting in 115% more engagement than the daily average.

Established World Record Day and executed all related efforts including public relations and social media marketing; resulting in 20+ events in seven countries, 100+ world record submissions, and 30+ press hits, including TV and radio. Produced the key New York City event, the World's Largest Rainbow Parade, setting the record at 179 People.