Developed strategy, voice guide, and channel play books for Facebook, Twitter, Pinterest, and Instagram.

Combined increase in followers across platforms: 41%.

Average Weekly Improvements include:
- Twitter Retweets: 31 vs. 9
- Twitter Mentions: 73 vs. 33
- Twitter Referral Traffic: Up 289%
- Instagram Likes: 2,800 vs. 500

Managed Twitter takeover for public NBCUniversal event, resulting in 115% more engagement than the daily average.

Established World Record Day and executed all related efforts including public relations and social media marketing; resulting in 20+ events in seven countries, 100+ world record submissions, and 30+ press hits, including TV and radio. Produced the key New York City event, the World's Largest Rainbow Parade, setting the record at 179 People.