Social Media: Dylan's Candy Bar
Developed strategy, voice guide, and channel play books for Facebook, Twitter, Pinterest, and Instagram.
Combined increase in followers across platforms: 41%.
Average Weekly Improvements include:
- Twitter Retweets: 31 vs. 9
- Twitter Mentions: 73 vs. 33
- Twitter Referral Traffic: Up 289%
- Instagram Likes: 2,800 vs. 500